Samsung
’Don’t Just Watch’
2 days shooting 2 products in 2 locations and just like that we launched the 2nd and 3rd generations of Samsung’s Galaxy Active Watch. We produced the work for RAPP, who handed us over a brief with 6 scenarios to bring to life: running, pole-dancing, paying, meditating, stress, and sleeping. You know, just a normal daily routine. After 2 weeks of pre-production followed by a lot of shooting squeezed into our couple days on set, we delivered the whole campaign in under a week. Stressful? Nah, never. Although the heart rate monitor on our new watches probably would have said otherwise.
