Puma Mirage x JD Sports
Young T & Bugsey

We didn’t exactly start from a blank page for this one, as Puma had already launched a European campaign around electronic and techno dance music. Within the parameters of the aesthetic already set, we had to take the original idea from Berghain to Brixton to make it relevant to a UK audience. And we had a little bit of help from MOBO-winning duo, Young T & Bugsey

 
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Notes

Pre-Production

3 week in-house production including location and full crew

Shoot

Product launch campaign: Stills, AV Retail, Social, and product shots

Post Production

2 weeks retouching and editing for social and POS. Over 50+ resizes for stores across Europe