Puma Mirage x JD Sports
Young T & Bugsey
We didn’t exactly start from a blank page for this one, as Puma had already launched a European campaign around electronic and techno dance music. Within the parameters of the aesthetic already set, we had to take the original idea from Berghain to Brixton to make it relevant to a UK audience. And we had a little bit of help from MOBO-winning duo, Young T & Bugsey
