Puma x JD Sports
RS-FAST
Welcome to the RS-FAST experience… let’s play.
Choose your character trainer. Launching PUMA’s new silhouette by watching a stunt man in a Mustang doing donuts around a model. All in a day’s work.
Notes
Pre-Production
In-house production including concept, location and full crew
Shoot
1 day shoot in Barcelona for a full product launch campaign: stills, AV retail, social, and product shots
Post Production
2 weeks retouching and editing for social and POS. Rolled out in-store and online, leasing to a +48 in overall sales and +400% online.