A rapper, a singer and a footballer walk onto a set. This isn’t the start of a crap joke, it’s PUMA’s biggest campaign of the year - featuring Tion Wayne, RVFV and Kingsley Coman.
Notes
Pre-Production
Creative idea conceptualised, directed and produced internally; coordinating three A-List talent across two countries.
Shoot
3-day shoot spread across Barcelona and LA to capture AV, Stills, BTS content, AV retail, social, and product shots.
Post Production
Puma & JD’s biggest campaign of 2022, with over 130 assets delivered and featuring in 400 JD stores across Europe, with preliminary results extending in-store run for a further two weeks.
