Puma Women
Lily Brown was a name that we’d been wanting to work with for a while, having spent quite some time stalking her work on Instagram. So we finally got her behind the lens to launch the latest range of Puma athletic womenswear. After 1 day of shooting 12 looks on 2 models on a stripped-back set, we delivered the stills-only campaign to stamp Puma’s identity on the JD women’s page.
Production Notes
Pre-production
1 week in-house production with art direction by HSF.
Shoot
1 day shoot with photographer Lily Brown and 2x models.
Post-production
1 day post production with delivery for social and digital for PUMA X JD Sports.