New Balance
Make it to Moscow
Otruska Boot Launch
3 influencers, 4 cities, 2 cameras (no cups), and a grand total of 90 individual pieces of content across all channels. Throw in a trip finale 2 day product shoot in a crumbling Mafia controlled location and then spending the morning after the night before helping one of our fave clients pack no less than 8 cases of product in a hurry, and yep, thats a wrap.
New Balance | Make it to Moscow
New Balance | Otruska Pack | Boot Launch Film
New Balance | Otruska Pack | Lifestyle Launch Film
Production Notes
Production
6 weeks in-house pre-production, locals in 4 Russian cities, recces and street-casting, agile crew, 52 flights, carnets etc
Shoot
Global brand and product campaign, stills and AV across all channels inc bespoke retail brand experience
Post Production
8 weeks, 90 pieces of AV, multiple still including product beauty shots retouched