Casio G-Shock’Built Different’Reintroducing an iconic brand into the modern world - with a bit of help from a Notting Hill Carvinal yard party. Notes Pre-Production4 weeks pre-production including talent, location, fitting & full crew. Shoot2-day shoot in London capturing hero stills, product stills, AV for social & retail. Post Production4 weeks retouching and editing for online, social and POS – activated in UK flagship stores. ALL WORK