New Balance
Blackout Squad
US: Lets shoot Tarzan!
CLIENT: Probably a bit off brief tbf?
But little did they know that 'Tarzan' (not his real name obvs) runs Twenty Four London, an up and coming streetwear brand. So we shot his story to inspire other young collaborators to get involved in New Balance's Blackout Squad initiative. (No loincloth clad, crocodile wrestlers were harmed in the making of this content).
Production Notes
Production
2 week in-house production including full crew
Shoot
5 launch films and supporting social stills. Shot at NB flagship store
Post-Production
2 weeks editing, sound design, animation
