Barbour Beacon
’Hometown’
We headed back to the shores of sunny South Shields, the spiritual home of Barbour Beacon, to shoot their SS21 line. Using natural light, no sets and just the iconic South Shields backdrops as textures, we wanted to encapsulate the authentic feel of a classic, Northern, coastal hometown. And we did it with one of our long time besties, the legendary Will Douglas back behind the lens.
Production Notes
Pre Production
2 weeks in-house production, casting and location management. Crew incl. photographer, videographer and stylist travelled to South Shields to shoot.
Shoot
UK SS21 launch campaign: x6 stills and x2 AV for POS, social and eCom.
Post Production
3 weeks, stills retouching and AV edits for POS and social.